How to Compare Real Estate Agent Proposals

When you’re preparing to sell your property, one of the most important questions to answer is: How do you compare real estate agent proposals to ensure you’re getting the best value? The key lies in looking beyond just commission rates. You need to consider what services are included, how each agent markets your property, and whether their strategy aligns with your goals. In this guide, we’ll show you how to compare agent proposals effectively, and why it could make thousands of dollars’ difference to your sale.

What Should Be Included in a Real Estate Agent Proposal?

An agent proposal is more than a quote, it’s a snapshot of how that agent plans to sell your home. A strong proposal will include:

• Commission structure (fixed fee or percentage-based)
• Inclusions in the marketing package (photography, copywriting, online listings, etc.)
• Recommended sales method (auction or private sale)
• Estimated selling range
• Recent comparable sales
• A proposed timeline and selling strategy
• Agent bio and sales performance history
  

If you’re seeing wide differences between proposals, it’s because real estate agent fees and services aren’t standardised in Australia. That’s why it’s critical to compare them side-by-side.

Real Estate Agent Fees: Don’t Just Look at the Bottom Line

You might be tempted to go with the agent offering the lowest fee, but this can be a costly mistake. There are many ways real estate agent fees are structured, and not all of them are transparent.

Agents may charge:

• A flat fee regardless of sale price
• A percentage of the final sale
• A tiered commission based on price achieved
  

Each has pros and cons. A lower percentage might mean less motivation to go above reserve. A tiered structure may incentivise better results but could end up costing more. For a full breakdown of commission models and what’s fair in your state, read one of our other blogs: Real Estate Agent Fees Explained Simply

Compare Agent Proposals Side by Side

To truly compare agent proposals, you need to go beyond pricing. Here’s what to look for:

• Marketing quality: What’s included? Are they offering professional photography, copywriting, floor plans, or virtual tours?

• Sales method advice: Are they recommending auction or private sale, and why? (We also covered this in depth in another blog of ours, feel free to have a read: Auction vs Private Sale – What’s Right for You?)

• Campaign length: A rushed sale isn’t always best. What’s the proposed timeframe?

• Track record: How many properties have they sold like yours? What were the days on market?

• Support team: Will you deal with the agent directly or an assistant?
  

Using a comparison tool like Agent Choice means you can view all of these points side-by-side, making it easier to see which agent is offering the best service and value.

What About Marketing Packages?

One major variable in proposals is the real estate marketing package. Some agents include a basic listing and a few photos, while others go all-out with drone photography, videography, social media ads, and staging advice. Marketing matters, a well-presented home can increase buyer interest and even boost your final price. It’s also one of the biggest areas where agents’ offerings vary. Some proposals may even include property styling, which can significantly impact buyer perception. Not sure what that involves?
👉 Check out these expert tips on property styling for a deeper look.

Key Questions to Ask Before You Sign an Agent Agreement

Before committing to any agent, make sure you ask:

• What is your commission structure, and can it be negotiated?
• What marketing services are included? Are there any upfront costs?
• What happens if I change my mind or want to cancel the agreement early?
• How long is the agreement? Is it exclusive?
• What are your expectations for price and campaign length?
  

Every vendor’s situation is different, and so is every agent agreement contract. These questions help you spot red flags and avoid surprises later.

Why Comparing Proposals Matters

The difference between a well-structured, competitive agent proposal and a vague or overpriced one can easily amount to tens of thousands of dollars. And it’s not just about money, it’s about confidence.

When you take the time to compare agent proposals, you’re putting yourself in a stronger negotiating position. You’re also more likely to choose an agent who understands your goals and can deliver on them. Remember: It’s your biggest asset. Don’t rush the process.

Ready to Compare Agent Proposals the Smart Way?

At Agent Choice, we make it simple to compare agent proposals from top local agents including their fees, marketing strategies, past performance, and client reviews, all in one place.

Stop second-guessing and start comparing with confidence. Compare real estate agents now and choose the one who’s right for you.