Why Two Homes in the Same Street Can Sell for Very Different Prices

Homeowners are often surprised when two similar properties on the same street sell for vastly different prices, sometimes just weeks apart. On paper, it might not make sense. Same suburb, same postcode, similar land size.

So why does it happen?

The truth is, property value is influenced by far more than just location. A combination of pricing strategy, presentation, marketing, agent expertise and timing can dramatically affect the final sale result.

Here’s what really separates a strong sale from an average one.

Pricing Strategy Sets the Tone from Day One

One of the biggest reasons for price differences is how a home is priced at launch.

A property priced too high often:

• Attracts fewer buyers
• Sits on the market longer
• Loses urgency and momentum
• Ends up selling for less than expected

In contrast, a well-priced home:

• Generates early interest
• Encourages competition
• Creates buyer urgency
• Often attracts multiple offers

Buyers are highly informed. If they believe a property is overpriced, they’ll move on, even if the home itself is appealing.

First Impressions Matter More Than Most Sellers Realise

Two homes may share the same street, but buyers don’t experience them the same way.

Small differences can have a big impact:

• Natural light and layout flow
• Street appeal and landscaping
• Cleanliness and presentation
• Styling and furniture placement

Buyers decide emotionally first, then justify the price logically. A home that feels welcoming, spacious and well cared for almost always performs better than one that doesn’t, regardless of size or age.

Marketing Quality Directly Impacts Buyer Demand

Not all marketing is equal.

A professionally marketed property typically includes:

• High quality photography
• Compelling listing copy
• Strategic online placement
• Targeted buyer outreach
• A strong inspection strategy

Poor photography, generic descriptions or limited exposure can significantly reduce buyer interest. Fewer buyers mean less competition, and less competition directly affects price.

Agent Experience Makes a Measurable Difference

Even in the same street, the agent representing the property can change the outcome.

An experienced local agent understands:

• How buyers behave in that area
• What pricing strategies work
• How to negotiate effectively
• When to push and when to hold firm

A skilled negotiator can extract thousands, sometimes tens of thousands, more from the same buyer pool simply through experience and strategy.

Timing and Market Conditions Play a Role

Market conditions fluctuate constantly.

Factors such as:

• Interest rate changes
• Buyer confidence
• Seasonal demand
• Competing listings

can all influence results. A home sold at the right moment with the right strategy will almost always outperform one sold at the wrong time, even if the properties are similar.

Buyer Perception Drives Price, Not Just Property Features

Buyers don’t compare homes in isolation. They compare value.

Two similar homes can be perceived very differently based on:

• How the price compares to recent sales
• How long the property has been listed
• How confident the agent sounds
• How much interest other buyers show

Perception creates leverage, and leverage creates higher sale prices.

The Bottom Line

When two homes in the same street sell for very different prices, it’s rarely about luck.

It comes down to:

• Strategy
• Presentation
• Marketing
• Agent expertise
• Timing

Choosing the right approach and the right agent can make a significant difference to your final result.

Thinking of Selling?

Before making any decisions, it’s worth understanding how different agents would approach selling your home.

At AgentChoice®, we connect homeowners with the top three performing agents in their local area, so you can compare strategies, experience and results all in one place.

👉 Compare agents for free and make an informed decision.